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FLYER
A flyer or flier also called a circular, handbill or leaflet, is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place or through the mail. |
BROCHURE
A brochure or pamphlet is a leaflet. Brochures are advertising pieces mainly used to introduce a company or organization, and inform about products and/or services to a target audience.
The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels
(three panels on each side).
Other folder arrangements are possible: the accordion or "Z-fold" method, the "C-fold" method, etc.
Booklet brochures are made of multiple sheets most often saddle stitched (stapled on the creased edge) or "perfect bound" like a paperback book, and result in eight panels or more.
Brochures are often printed using four color process on thick gloss paper to give an initial impression of quality. Offset printing turns out higher quantities for less cost.
Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more color, and is folded.
In today's competitive environment, creativity must play a huge role in differentiating one's promotional piece from that of their competition. It takes years of successful experience to skillfully guide the "identity" of a client's offerings.
A brochure or pamphlet is a leaflet. Brochures are advertising pieces mainly used to introduce a company or organization, and inform about products and/or services to a target audience.
The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels
(three panels on each side).
Other folder arrangements are possible: the accordion or "Z-fold" method, the "C-fold" method, etc.
Booklet brochures are made of multiple sheets most often saddle stitched (stapled on the creased edge) or "perfect bound" like a paperback book, and result in eight panels or more.
Brochures are often printed using four color process on thick gloss paper to give an initial impression of quality. Offset printing turns out higher quantities for less cost.
Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more color, and is folded.
In today's competitive environment, creativity must play a huge role in differentiating one's promotional piece from that of their competition. It takes years of successful experience to skillfully guide the "identity" of a client's offerings.
Referral is an important part for me to expand my business.
I'd really appreciate if you'd help me with anyone that would be interested in graphic design
I'd really appreciate if you'd help me with anyone that would be interested in graphic design